Chits Platform(&trade) is a mobile-specific, permission-based advertisement platform that has been built bottom-up to address the unique usage characteristics of the mobile devices. Mobile devices are acknowledged to be more personal devices; as a consequence, mobile medium is also more intrusive. Therefore, irrelevant advertisements delivered to users can create negative image of the brand/advertiser. Ziva Software uses chits to refer to ads that provide direct and immediate benefit to the users. These include discount coupons, offers, mobile-specific brand ads, promotions, etc. Chits Platform(&trade) treats users as the primary stakeholder and ensures that only useful and actionable chits are delivered to users in a targeted manner.
The core of the Chits Platform(&trade) is a sophisticated matching engine that provides full-fledged support for arbitrarily complex rules. Advertisers can define precisely under what conditions they will like their chits to be displayed to the users. The rules can be based on keywords, categories, concepts, location, time, as well as various content attributes. The platform supports rules over hierarchical data as well. In addition to making the rules much more flexible, support for hierarchical data helps exploit user's current location.
In addition, the platform supports time-sensitive chits by providing native support for time concepts such as months, weeks, days, etc. which can be used to define the matching criteria. Location and time are crucial parameters in mobile advertising; they help to identify much more relevant as well as actionable chits.
-> Geography-based limits to limit chits delivery to specific location(s).
-> Chit start and end dates especially useful for coupons and offers.
-> Budget per keyword allows advertisers more flexibility in planning their promotions by specifying -> daily/monthly limits, total spend, etc.
->Keyword exclusion list allows advertisers to indicate keywords that shouldn't trigger their ads.
-> Display control allows chits to be displayed at the top or bottom of the results; also, ads can be merged with the results.
The core of the Chits Platform(&trade) is a sophisticated matching engine that provides full-fledged support for arbitrarily complex rules. Advertisers can define precisely under what conditions they will like their chits to be displayed to the users. The rules can be based on keywords, categories, concepts, location, time, as well as various content attributes. The platform supports rules over hierarchical data as well. In addition to making the rules much more flexible, support for hierarchical data helps exploit user's current location.
In addition, the platform supports time-sensitive chits by providing native support for time concepts such as months, weeks, days, etc. which can be used to define the matching criteria. Location and time are crucial parameters in mobile advertising; they help to identify much more relevant as well as actionable chits.
-> Geography-based limits to limit chits delivery to specific location(s).
-> Chit start and end dates especially useful for coupons and offers.
-> Budget per keyword allows advertisers more flexibility in planning their promotions by specifying -> daily/monthly limits, total spend, etc.
->Keyword exclusion list allows advertisers to indicate keywords that shouldn't trigger their ads.
-> Display control allows chits to be displayed at the top or bottom of the results; also, ads can be merged with the results.
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