Keyword Management.

The Ziva Bid Management System is a system that customers can use to maximise their revenue by selling the placement of results for certain keywords.

The system facilitates customers to allow bidders to contend for a particular 'keyword' instead of having a fixed price per keyword. The bidder willing to pay the most is chosen thus generating maximum revenue from in-demand keywords. This directly implies that even keywords which are in low-demand keywords also get sold to further increase revenue.