The below graphs convey interesting information with regard to users and consumption. The graph on the left shows how access is distributed among the users. Over 30% of the people use it atleast once or twice a month. Another 20% use it between three to five times a month. Another 13% use it between six to ten times a month. A good 20% use it between eleven to forty times and finally more than 10% use it over 40 times a month.



The graph on the right shows the different conversion rates among the kinds of users. Interestingly, it shows that among users who access once or twice a month, they successfully provision a song over 70% of the times. The trend is around similar percentages of success among other users who use it between 5-10 times, 10-20 times, and so on. The proportion reduces thereon to about 45 – 50% among users with really high number of provisionings per month, indicating that these users really use the system well – they perform searches, go through results in detail and only then select a song of choice.

This shows that the platform provides relevant songs quickly, combined with easy provisioning that is necessary for regular users, while at the same time, provides the flexibility and ease needed for users who have tried out many songs and are looking for that 1 song that interests them. iSearch satisfies all kinds of users.

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