It is widely acknowledged that most people rely on their friends and family for seeking information as well as for advice/inputs that help them make the decisions. People have different sets or groups with whom they discuss different things. For example, a user might have one set of people as his “office” friends, another set of people as his “movie” gang, etc. In other words, for each category (also called a “vertical”), a user has a different group; this group is a carefully selected subset of all his known contacts.

Peepal Network™ is Ziva's solution to mobile social networking so that the users can get their social network involved while searching for information and/or while making decisions. It has been built ground-up to support mobile-based communities. Peepal Network™ utilizes user's location as well as the time parameter to support transient and time-sensitive social networks that can be dynamically formed based on user's current location as well as other interests. The flexible nature of the Peepal Network can be used to power a number of mobile-specific social networking applications -- which includes reviews and ratings, tagging, music/video sharing, etc.

Peepal Network™ has been carefully intertwined with the Manas Platform,to make it easy for the users to get inputs and advice from their friends. Using an easy-to-use and intuitive interface, users can get ratings and comments from other users as well as part of the search process itself.